1. Anton Tscherne: Can you please tell me your name?
Interviewee: Tian Ning
2. Anton Tscherne: What is the name of the company you work for?
Interviewee: Zhejiang Panshi Information Technology Co., Ltd.
Tian Ning, chairman and CEO of Panshi
3. Anton Tscherne: What position do you hold in the company?
Interviewee: Chairman and CEO
- Chairman of the global mobile new economic development committee
- Hangzhou municipal Party committee
- President of Hangzhou E-Commerce Association
- Chairman of the Internet Committee of Zheshang Federation
- Vice president of Zhejiang Federation of industry and Commerce
- Member of the CPPCC Zhejiang Province
4. Anton Tscherne: When was your company founded? Is there any development course worth mentioning?
Interviewee: Panshi was founded in 1999 and has been deeply involved in the Internet industry. It is an Internet Unicorn enterprise for 20 years.
Panshi new economy platform has seven cloud core services, including "SaaS cloud, content cloud, marketing cloud, credit cloud, e-commerce cloud, education cloud and financial cloud".
Headquartered in Hangzhou, it has set up domestic branches in Beijing, Hong Kong, Shenzhen, Xi'an, etc., and overseas branches in dozens of countries around the world, including India, Indonesia, Philippines, Malaysia, Brazil, South Africa, Ukraine, etc.
About the founder
Tian Ning, founder of Panshi (Chairman and CEO of Panshi)
a. 2008
Davos
Global growth enterprise
Leading representative
b. 2008-2010
With national leaders
Attend APEC Business
Leaders' Summit
c. 2010
Won the outstanding contribution of China's e-commerce
d. 2011
G20 Summit
Won the title of China's private enterprise Innovator of the year
e. 2012年
世界经济论坛
"全球青年领
f. 2012~2013年
美国《财富》杂志
中国40岁以下的商界精英
g. 2015年12月
出席乌镇第二届世界互联网大会
h. 2016年1月
出席第46届瑞士冬季达沃斯论坛
i. 2016年9月
出席二十国集团工商界峰会(B20)
j. 2017年9月
受邀出席
“2017年金砖国家峰会”
k. 2017年
浙商总会互联网
委员会成立，田宁当选首届主席。
5. Anton Tscherne: What are your company's main products or services? What competitive advantage does it have in the market?
Interviewee: Panshi is committed to the construction and development of global new economy driven by digital economy and Internet big data technology revolution. Panshi has deployed a large-scale data center of Panshi cloud in the world, integrating and deeply mining the "Panshi cloud" big data accumulated for decades. Through the cloud system of SaaS cloud, content cloud, marketing cloud, credit cloud, e-commerce cloud and education cloud under the "Panshi global new economic platform" The core service is to build a global new economic Internet Ecosystem System Based on the interactive link of Panshi big data, such as the SaaS platform of Panshi business ecology, the global digital entertainment platform of Panshi, the global digital marketing promotion of Panshi, the safety and credit certification of Panshi website, the social e-commerce market of Panshi, the Internet Education of small and medium-sized enterprises of Panshi University.
The P-platform of Panshi global big data management platform collects accurate data of global users' online behaviors every day. The distributed training of Panshi large-scale machine uses advanced intelligent algorithm to divide the information data of Panshi global users into multiple tag interest groups, and integrates and cleans the massive data of Panshi global users into an integrated database of applications. Panshi p-data artificial intelligence big data engine, through automatic machine learning, conducts in-depth data mining and analysis for online service customers, and combines user voice, image, video, knowledge map, user portrait, artificial intelligence AR, blockchain and other technologies to gain real-time insight into the needs of global customers.
Panshi has thousands of R & D engineers and professional customer service consultants, gathered with excellent technology and product service experts from Google, Microsoft, IBM, Huawei, Alibaba, Baidu and other companies. Over the past decade, the series of products provided by Panshi have served tens of millions of users around the world. Panshi has set up companies in Hangzhou, Beijing, Hong Kong, Shenzhen, Xi'an and dozens of overseas countries such as Russia, India, Indonesia, Philippines, Malaysia, Mexico, Brazil, South Africa, etc., and the strategic layout of the global market is still rapid and sustainable.
Statistics
1. 20 years of enterprise, firm as a rock
2. Market value of 10 billion yuan,
3. Invested by central enterprises, the world's new economic platform leader
4. One of the three giants in the China Netcom market
5. The largest Chinese network alliance in the world with wide coverage and high technical level, covering 95% of Chinese Internet users
6. 400000 websites in China are included, including 25 major industries and 115 sub industries, with more than 10 billion exhibition opportunities every day
7. Round D financing: 2.25 billion yuan, reaching a new high
8. Global mobile 13 regions, over 50 countries
9. Global layout, 32 overseas wholly-owned subsidiaries
10. Seven cloud systems to create a global Internet Ecosystem
11. 6 invention patents, 76 software copyright certificates
12. 22 software product registration certificates, 23 trademark registration certificates
In recent years, Panshi has accelerated its overseas layout. Taking Panshi rockymobi as an example, Panshi rockymobi is the world's leading mobile content value-added service provider and the continuous leader in global subscription business. Panshi rockymobi has branches in more than 20 countries, including Thailand, Malaysia, India, Indonesia, Spain, Poland, Turkey, Russia, the United Arab Emirates, South Africa and Kenya. It has more than 1000 cooperation channels overseas, and mobile promotion terminals cover nearly 200 countries. It can provide product promotion and operation, and formulate promotion plans.
On November 5, 2019, in the 2019 Unicorn ranking of global big data industry selected by China news network, Panshi shares ranked 7th in the world with a valuation of 10 Billion.
6. Anton Tscherne: What do you think of social e-commerce platforms? What are Panshi's ideas?
Interviewee: the development of the Internet in the past decade has been tremendous. Ten years ago, there was no taxi software, no social media and Wechat Weibo. Today, our life is inseparable from these applications. Therefore, small and medium-sized enterprises have many innovative models in the process of embracing the digital economy, such as the social e-commerce model and the online Red live broadcast model.
At present, the traffic entrance has been monopolized by large platform companies, and it needs high cost to obtain customers. Many young people and small and medium-sized entrepreneurs are difficult to show it. However, there is no end to Internet innovation. For example, the online Red live broadcast mode does not need to bypass the monopoly of large platforms, traffic and advertising, but directly uses direct marketing mode to split social media.
For example, "public marketing agency", which has been online for only a few months, has helped hundreds of thousands of young entrepreneurs, many of whom are post-85 and post-90. "Public marketing club" is a member type e-commerce. We help it implement the purchase, sale and storage. As long as it sells, it can help more young people reduce costs, carry out Internet business online, and achieve twice the result with half the effort. So I think that in the future digital economy, there will be more new innovation models to help more young people innovate and start businesses.
Introduction to the public marketing agency
Public Marketing Association "was born in March 2019
It is a mobile social retail platform launched by Panshi based on the concept of "no social, no e-commerce".
The original intention is to "provide consumers, suppliers and township enterprises with convenient trading and shopping mode, an app that opens stores on the mobile phone end, and provide registered presidents with tens of thousands of sources of goods such as beauty makeup, home furnishing, mother and baby, health food, etc. It is also a retail service platform for personal light entrepreneurship with special services such as commodity copywriting, hands-on training, one-off distribution and exclusive customer service.
Positioning of public marketing cooperatives
It is a new social e-commerce retail platform under Panshi company. Through the sharing of cloud resources, it provides services such as goods, logistics, training, after-sales and credit, so that ordinary people can easily and safely carry out online retail. Panshi will build a "public marketing cooperative" town across the country, help users in the third to sixth tier cities start social retailing, and also help to realize the targeted "e-commerce poverty alleviation".
Public marketing agency – Advantages
1. Central enterprises investment
Reliable strength
2. 30 countries
Overseas resources
3. One stop supply chain
4. Intelligent IT system
5. I have a business school
High quality training and material output
6. Accurate commodity community operation
7. One stop logistics
8. Standardized customer service
Save for self use - share profits
7. Anton Tscherne: Why is Hangzhou the capital of e-commerce?
Interviewee: "To be an e-commerce business, you must come to Hangzhou." Hangzhou is the world's leisure capital and the famous e-commerce capital. Today's popular online shopping term - "Jiangsu, Zhejiang and Shanghai parcel post area", well explains the leading advantages of Hangzhou's e-commerce. The core position of Hangzhou's regional integration in the triangle area, with strong connection and radiation functions, is linked to the whole province, the whole country and the whole world, constantly bringing forth new ideas, cultivating today's Alibaba, pinduoduo and a large number of world-famous e-commerce enterprises, winning the world's attention.
Today, in China, there are one in Hangzhou for every three e-commerce websites, eight in Hangzhou for every ten e-commerce apps, and many Wanghong buildings are distributed in the main urban areas of Hangzhou today, as well as eight Wanghong anchor sellers in Hangzhou for every ten Wanghong anchor sellers in China today. Hangzhou's e-commerce industry is rich in types, with a large pool of e-commerce talents and a fine division of labor. For example, traditional e-commerce, social e-commerce, cross-border e-commerce, rural e-commerce, content e-commerce, small program e-commerce, and online Red e-commerce are all sprouting and booming in Hangzhou. Hangzhou has become the "leader" of global e-commerce.
Huge global market
In the field of global e-commerce, China's e-commerce industry is in a leading position, not only in terms of transaction amount, but also in terms of technology, with rapid technological innovation and iterative upgrading. At present, China's e-commerce has maintained the leading advantages in technology and application in payment, cloud computing, big data, unmanned stores, etc., and has achieved the standard formulation, becoming a global leader in e-commerce. By 2021, the global e-commerce sales will exceed $5 trillion, which seems to be quite a lot, but in fact, it only accounts for a small part of the total global retail sales. By 2021, global e-commerce sales are expected to account for 18% of global retail sales, less than a fifth, and the ceiling is still very high. In other words, for a long time in the future, global e-commerce will be in the stage of rapid growth, and there is still a lot of market space to expand. The huge growth space of global e-commerce creates opportunities for cross-border e-commerce. The trend of globalization and consumption upgrading will promote the continuous growth of cross-border e-commerce transactions.
Drive entity transformation and upgrading
"Lipstick brother" sold 15000 Lipsticks in 5 minutes. Last year, the sales amount of "double 11" two-hour live studio reached nearly 300 million. Perhaps most people have not heard of the e-commerce shopping guide website "what is worth buying" recently listed on the gem of Shenzhen Stock Exchange. Since 2008, all kinds of traditional entities, such as retail, clothing, food, FMCG and so on, have embarked on e-commerce bonus express. According to the annual report, last year, Zhou Heiya sent 330000 online duck neck orders only relying on small program e-commerce. Zhou Heiya, who sells duck neck, has also become a successful e-commerce listed company in transformation and upgrading. By the first half of this year, there was a total of e-commerce in China There are 57 municipal companies. The total market value is nearly 5 trillion yuan. It has accounted for 8.5% of the total market value of a shares in Shanghai and Shenzhen in the first half of the year. E-commerce continues to accelerate the transformation and upgrading of traditional entities to realize the digital economy.
8. Anton Tscherne: What are the difficulties and challenges?
Interviewee: Today, in China's economic forums of all sizes, "Sino US trade frictions" are topics that cannot be bypassed. Since July last year, there have been various trade frictions between China and the United States. In the first half of this year, China's exports to the United States decreased by about 40 billion yuan compared with the same period last year, and the U.S. exports to China decreased by about 140 billion yuan compared with the same period last year. If we only look at the changes in the trade surplus, the United States will suffer more.
However, the confidence and psychological impact on Chinese entrepreneurs and entrepreneurs is still great. Since this year, many unicorns have broken out repeatedly, and many stock prices have fallen by half or even more than half. In the first half of this year, the total amount of capital raised by various investment funds in the market fell by 30% year on year, and the total amount of investment fell by 60% year on year. Therefore, this year should be a year for entrepreneurs to work harder and harder.
Never complain, never complain, innovate and constantly break through and subvert, constantly try new methods, trial and error, trot and never give up are the best weapons for entrepreneurs to deal with difficulties.
The commercial progress of e-commerce has not ended until now, only some old traditional and backward modes have ended. E-commerce can flourish in this hot land of entrepreneurship and innovation in China. Looking forward to the future, we are still full of incomparable courage and determination.
9. Anton Tscherne: Can you tell me your views about artificial Intelligence?
Interviewee: There are many comments that AI is the fourth technological revolution after the steam engine revolution, electric power revolution and information revolution. We live in a great era and have the opportunity to witness and participate in the technological revolution of AI.
In the new era, artificial intelligence is the most important driving force for development. It will continue to promote the development of digital economy in the next few decades, which is a global trend. Artificial intelligence will replace most of the mechanical work, robots will replace many people's employment, and human beings will be engaged in more creative, more creative and more experienced work.
In the field of e-commerce, artificial intelligence technology has developed into a powerful tool to boost sales growth and optimize e-commerce operation. With AI technology, e-commerce can not only review the past, but also predict the future. E-commerce enterprises become more intelligent, and their operational efficiency will reach the acme.
What will e-commerce look like in the future? With the coming of new technology and the coming of the future, e-commerce is changing rapidly. After the comprehensive popularization of 5g network, the era of Internet of things is coming. There will be more than 50 billion devices that can be connected to the Internet. The online and offline are fully integrated. Consumers will use all kinds of devices to go online and shop anytime, anywhere, and the experience will be more colorful. In the future, e-commerce should be personalized, precise and customized for consumers. In the future, e-commerce will further change the production and sales mode, and make the shopping experience to the extreme. In the future, e-commerce will make full use of new technologies such as big data, biometrics, blockchain, encrypted payment, etc. to become more secure and reliable, and there will be no fake goods, Bill swiping, information disclosure, etc.
10. Anton: Does your company have an official website?
Interviewee: http://www.adyun.com/h5/index.html
