1. Anton Tscherne: Could you please tell me your name?

Interviewee: Hello! Mr.Tscherne. My name is Lu Sicheng.

2. Anton Tscherne: What is the name of your company?

Interviewee: The company name is "Hunan Huaihua Shangmei Fitness Service Co., Ltd."

3. Anton Tscherne: what position do you hold in the company?

Interviewee: I am the legal representative of the company.

4. Anton Tscherne: Which city is your company located in?

Interviewee: Huaihua City, Hunan Province, China.

5. Anton Tscherne: Can you please talk about why you are engaged in your current business?

Interviewee: My major at the university was "aerobics". We were the first batch of Chinese university students specializing in aerobics. At that timein 1995, China's fitness clubs were just in their infancy. We can say that they were pioneers and explorers of China's fitness coaches.

By 2000, China's fitness clubs began to flourish. At this time, a large number of fitness programs needed coaches. I think that training fitness coaches can not only solve the problem of lack of professionals in fitness clubs, but it also a good way to change the fate of young people in rural areas.

The most important thing is that I like the cause of fitness very much. I have been researching and exploring how to make the members of the fitness club get healthy more easily and become happy.

In addition, I like the profession of teacher very much. I can train a young person who does not like reading into an excellent fitness coach, so as to bring them and their families good income and improve their health. Their family living standard is also a very meaningful thing.

Over the past 20 years, I have accumulated a lot of teaching and management experience. We can make every young person believe in us and train them into an excellent fitness coach. Also for this society also try to contribute.

6. Anton Tscherne: What are the advantages of your company's services compared with competitors?

Interviewee: Firstly, we have accumulated rich teaching and management experience for more than 20 years. There are many particularities in learning the skill of fitness coach. We need to have rich teaching and management experience, otherwise it is easy to have problems.

Secondly, the fitness club has developed for more than 20 years in China. The foundation and ability of its members are very strong. If there is no innovation and unique innovation in the training school, the fitness training school will not have vitality, and the trained coaches will not be able to obtain satisfactory salaries and incomes in the club.

Our Shangmei fitness training college has created a unique "magic T fitness system", subverting the traditional club teaching mode, turning fitness into an entertainment and turning fitness club into a resource platform. We not only train fitness coaches, but also give fitness clubs marketing and management methods and tools. We are not afraid of any competition. We hope more excellent talents will join in the fitness industry, especially the skill training of fitness coaches. We hope more excellent talents will come in for innovation. Drive the promotion of the whole industry.

7. Anton Tscherne: You have been studying and exploring the development of China's fitness industry for so many years in China. What do you think is the reason why the development of China's fitness clubs is difficult at present? As a pioneer of Chinese fitness industry, what are your thoughts on the development of Chinese fitness clubs?

Interviewee: The development of China's fitness club is not optimistic. I have a saying about the development of China's Fitness Club: "nine dead".

Why did it develop so hard? The reasons are as follows:

The first fitness club's coach skill practitioners are not high-level, many of them have not had systematically professional training and learning.

Second, our training institutions in China do not have the ability of independent innovation, and almost all of them are "using doctrine".

Third, the operation of fitness clubs is the same thousands of times. There has been no innovation in the past 20 years. The marketing subjects of clubs are single and the training of members is boring.

The fundamental solution is to innovate!

Firstly, the training content of China's fitness coach training institutions should have innovation that subverts the traditional teaching content.

Secondly, the innovation of the teaching form of fitness club and fitness coach.

At present, the equipment and layout of China's fitness clubs do not meet the development needs of fitness students.

With the development of the Internet age, there have been a lot of changes in the teaching and guidance methods of fitness in the fitness industry, and more and more subjects for fitness students to choose, but there are still no changes in our fitness club. So at present, the development of fitness clubs in China is very difficult.

8. Anton Tscherne: What do you think of the current situation of Chinese fitness clubs?

Interviewee: I deeply feel a responsibility and mission to change the current situation of China fitness club!

9. Anton Tscherne: You alone can't change the situation of the whole industry.

Interviewee: Yes, I can't change it if I go to a health club by myself. Don't forget that I am a trainer. I can pass on my ideas and innovative technology and business model to hundreds of fitness coaches by training excellent fitness talents, so that they can change and subvert the traditional business model of fitness clubs.

10. Anton Tscherne: How are you going to do it?

Interviewee: I'm going to select a group of excellent veterans from among the veterans for free training.

11. Anton Tscherne: Why do you choose a veteran? Why free?

Interviewee: Ex servicemen have good physical quality, strong discipline, sense of responsibility and responsibility. Can bear hardships! I believe that as long as I tell them the mission of learning fitness coaches, they will be able to complete this mission.

Why free training? Because I have a kind of reverence for Chinese soldiers, because I went to college and didn't go to the military camp, I have a kind of military feelings in my bones. First, there is at least one platoon of veterans in my family. Second, I often watch the "entrepreneurship" column of the seventh agricultural channel of the Central Committee of the Communist Party of China. There are many veterans in it, who lead the people to make a fortune. I also want to do what I can for the Chinese veterans. I want to let the Chinese veterans accomplish the arduous task of changing the current predicament of the Chinese fitness club.

12. Anton Tscherne: When are you going to start the training?

Interviewee: It will start after the Spring Festival next year. You can sign up now.

13. Anton Tscherne: How many trainees will be free in the first phase?

Interviewee: 100 veterans from all over the country can sign up for the first free training, but only after I pass the interview.

14. Anton Tscherne: What you have done is very meaningful. I feel from you that you are a fitness trainer with a sense of responsibility. I also believe that this group of veterans will become a new force in China's fitness industry after learning! I wish you success!

Interviewee: Thank you Mr. Anton Tscherne for his encouragement and blessing.

15. Anton Tscherne: How can a person that wants to know more about your company contact you?

Interviewee: You can directly add my wechat: lu86981166