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Written Interview

Chen Tianjiao (UniQat Visual Productions). Services tailored for different customers which create an unique personal experience

Anton Tscherne | 09 Aug 15:15
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Chen Tianjiao CEO

UniQat Visual Productions

TALKER

Anton Tscherne: Can you please tell us your name?

Interviewee: Chen Tianjiao

Anton Tscherne: What is the name of the company you work for?

Interviewee: UniQat Visual Productions

Anton Tscherne: What position do you hold in the company?

Interviewee: CEO


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Anton Tscherne: How many employees do you have in the company?

Interviewee: 2 permanents staff with multiple satellite partners

Anton Tscherne: Which city is the company located in? What is the company address?

Interviewee: Chongqing, China


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Anton Tscherne: Which year was the company set up? Is there anything to say about the course of development?

Interviewee: The company was set up in 2017, but the development began much earlier than that. Our Art Director, Martin Stokic – Max, has started his professional path more than 10 years ago, holds 2 world titles in photography – 2008, Microsoft Imagine Cup in Paris with the 3rd place and 2009. 1st place in the world for the same competition in 2009. In Cairo, Egypt. It has been a development of skills and business acumen ever since with the last 6 years working for Royal Caribbean International in Photography management before starting the business in Chongqing, China.

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Martin Stokic (Max) – Art Director

Anton Tscherne: Why are you currently engaged in this industry? Can you tell us your story?

Interviewee: We see the space for the new take on photography. We feel that the offerings on the market fail to expose the real person behind the image, thus making the photos feel bland and lacking the soul. I agree that those images are crafted almost to perfection, but they lack something deeper that the new generation is trying to expose within them. This gives the Why. The story behind it all starts with our accidental meeting on the cruise ships 4.5 years ago and the story has been growing with us. I always liked photography, but my husband really loves it. It has been a part of our lives in one way or the other. Both professionally and personally. His drive and passion for this field nudged me into it and now I am here with him, making it grow with him.

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Anton Tscherne: Could you tell us about your company's development and direction?

Interviewee: We are currently specializing in Portrait, Wedding and Landscape Photography with the documentary and reality-based image making. We do not offer pre-conceived sets where we require people to blend in – we craft our products around our customers to make sure they are perceived as uniQue and that they stand out. Our direction will be following that precept and with development we are planning adding reach to our product and grow it with the needs of our customers.

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Anton Tscherne: What is the main product or service of your company? What competitive advantage does it have in the market?

Interviewee: The main product is experience and understanding of the customer – Who they are, where they come from, what is their background and interests, what do they like? Based on those answers we build the product around them to give them something unique. Our advantage is that people come to other studios with already done products and they come out looking almost the same as the person who came in before them and similar to the person coming after. We see the space for ourselves in that.

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Anton Tscherne: Is there an official website for the company? Please tell us your website or where on the internet we can find more info about your company.

Interviewee: www.uniQat.cn (under development), we have official WeChat and Weibo accounts.

Anton Tscherne: If anyone wants to know more about you and your company, how can they contact you?

Interviewee:
WeChat ID: uniqat
WeChat business: uniqat_x

email: uniqat@126.com

Weibo: search for uniQat we will pop right up.


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