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Written Interview

Zhu Ji Chao · A new retail enterprise focusing on the combination of online and offline health brands

Anton Tscherne | 04 Nov 09:47
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Zhu Ji Chao Founder

Zhejiang Yijiutang Biological Products Co., Ltd

TALKER

Anton Tscherne: Can you please tell me your name?

Interviewee: Zhu Ji Chao

Anton Tscherne: What is the name of the company you work for?

Interviewee: Zhejiang Yijiutang Biological Products Co., Ltd

Anton Tscherne: What position do you hold in the company?

Interviewee: Founder

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Anton Tscherne: Which city is the company located in?

Interviewee: Jiaxing

Anton Tscherne: What year was the company founded? Is there anything to say about the course of development?

Interviewee: 2018.

On November 7, 2018, Zhejiang Yijiutang Biological Products Co., Ltd. officially settled in the Chinese Academy of Sciences. This is another important office besides Tsinghua Yangtze River Delta Research Institute, where the main teams and products of Yijiutang are located. This symbolizes that the development of Jiutang has achieved a qualitative leap.

We believe that the expansion of the new office area will surely bring more brilliant development prospects, new environment, new starting point and new posture to Yijiutang Biological Products Co., Ltd. Let us keep pace with the times, develop and innovate, and contribute our strength to the company's goal of "making everyone use of safe and healthy products".

Zhejiang Yijiutang Biological Products Co., Ltd. is a new retail enterprise which combines online and offline health brands.

The Institute of Applied Technology of Zhejiang Academy of Chinese Sciences is a department-level unit directly affiliated to the provincial government approved by the Zhejiang Provincial People's Government. It is co-constructed by Zhejiang Province, Chinese Academy of Sciences and Jiaxing City, relying on the strong scientific research resources and technological advantages of talents of the Chinese Academy of Sciences, taking advantage of Jiaxing's superior location and transportation conditions, and giving full play to Zhejiang's institutional, financial and market advantages. The transformation platform, exploration of effective modes, acceleration of transformation and scale industrialization of various scientific and technological achievements of institutes affiliated to the Chinese Academy of Sciences, based on Jiaxing, serving Zhejiang and radiating the Yangtze River Delta, has become an important technology transfer center and achievement transformation base of the Chinese Academy of Sciences, and has made great contributions to the cultivation and development of local high-tech industries, the adjustment of industrial structure and personnel training.

Zhejiang yijiutang biological products co., LTD., located in beautiful jiaxing, is a new retail enterprise specializing in the combination of online and offline health brands. Since its establishment in July 2018, the company has moved from tsinghua Yangtze river delta research institute to Chinese academy of sciences.

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Zhu jichao, founder of yijiutang biological products co., LTD., is the earliest wechat business pioneering leader in China, as well as the founder of China micro cool alliance, wechat business university, new retail university and zhejiang micro marketing planning co., LTD. Zhu jichao has unique insights and rich experience in enterprise brand marketing practice and enterprise top-level business model design. In 2012, shortly after the launch of WeChat, he founded wechat business university. With 13 years of marketing planning experience, he successfully built a number of hot style in five years, incubated more than 30 social retail brands and formed tens of millions of communities. Zhu jichao's advanced business philosophy of "single product acme" and one-to-one business model design have brought back to life a number of entity enterprises on the verge of bankruptcy.

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Anton Tscherne: Why are you in this industry?

Interviewee: With the development of national economy, people have higher requirements for spiritual culture on the basis of material pursuit. The topic of physical health has been talked about for years. National leaders has published "without health, there is no comprehensive well-off", "to put people's health as the priority development of strategic position", "health in all policies", "" health and health front, such as speech, late October 25, the party central committee and the state council formally issued the" healthy China 2030 "planning outline.The outline of China's 2030 plan for health has been officially upgraded to a national strategy. Its emphasis on "big health" is clear. Even Mr Ma admits that "the big health industry will overtake me in the next 10 years"."Stand in the tuyere, the pig also can fly!" Entrepreneurs take it as a truism, and this is where "big health" comes in. Zhu jichao, founder of yijiutang biological products co., LTD., saw the gap, so he teamed up with the chief scientist team of the national "973" microalgae project to develop microalgae tablets, hoping to solve the sub-health problems of hundreds of millions of people in China. Small bare micro algae is rich in 59 kinds of nutrient elements necessary to human body, as much as 93.1% of absorption of conversion, to improve the three tenors, recuperates the gout, defense to protect the liver, remove harmful cholesterol, neutral fat, heavy metals, solve constipation, waste, relieve chronic fatigue, improve sleep, is a natural nutrition satisfy the human body needs daily.


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ijiutang always adheres to the business philosophy of seeking truth from facts, not breaking the law, not cheating, not exaggerating, but seeking for the company's appeal of the world without suffering, so that everyone can use the product goal of safety and health, and all operators together, create, share and grow together. With the support of national policies and specialized scientific research, as well as great prospects at present, yijiutang has made a strategy of 19 branches in three years to change the health problems of 10 million Chinese people in three years, opened 100 branches in three years and opened branches all over the country, and achieved a turnover of 10 billion yuan in five years. In the future, I believe yijiutang will develop better and better in the "great health" industry.

Anton Tscherne: Could you tell us about your company's development status and direction or goal?

Interviewee: The remarkable market effect has attracted nearly 1,000 distributors and 30 shareholders in just two months. Most of these shareholders are highly educated and high-income social elites, who have grasped the early opportunities by their keen sense of smell and become shareholders.

With the support of national policies and special scientific research, Yijiutang has made a strategic goal of 19 halls in three years. Later, the project will involve 19 kinds of physical health products and services, such as beauty, health care, private care, etc. In the first year, 500 distributors will be developed, 20,000 distributors will be developed in the second year, 100 branches will be developed in the third year, 19 halls will be improved, and branches will be opened to all parts of the country, reaching 10 billion turnover.

In the past, even if microbusiness men succeeded, they were difficult to compare with those officially listed companies. For no other reason, the traditional model of microbusiness men dooms its team to have a strong cohesion. However, Yijiutang attaches great importance to the building of brand cultural value, emphasizing equity, dividend, entity, training, low investment and no pressure on goods. It really seeks win-win and common development from the perspective of agency. This win-win new retail model makes it easier for agents to cultivate a natural sense of belonging to products and brands, more motivated, and more able to make brilliant achievements.

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Anton Tscherne: What is your company's main product or service? What competitive advantages does it have in the market?

Interviewee: At present, Yijiutang's products mainly come from the series of active enzymes of Tsinghua Research Institute. They are Zhou Haimeng, academician of Chinese Academy of Sciences, professor of life sciences of Tsinghua University and Dean of Zhejiang Tsinghua Yangtze River Delta Research Institute; Meng Fanguo, doctor of Tsinghua University, postdoctoral of American Einstein College, specialist specially appointed by Zhejiang Provincial Government; Vice Dean of Tsinghua University's Academy of Life Sciences Zhang Rongqing, a postdoctoral fellow in the National Key Laboratory of reproductive biology, has been researching and developing for 23 years, including mask, cosmetics set, private care, enzyme tablets and gel. Once on the shelves, the five products quickly became explosive, and they were displayed in Tsinghua University and the State Enzymology Key Laboratory of Zhejiang University.

Successful cooperation with Tsinghua Academy of Sciences is just the beginning. As a state-level department, the Chinese Academy of Sciences is very optimistic about the "Great Health" project.

Yijiutang Co-operates with Activated Enzyme Technology to Create All-round Body Health Level

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The active enzymes developed by Tsinghua Yangtze River Delta Research Institute are compositions of antioxidant enzymes, lysozymes and other enzymes. They can simultaneously possess the functions of multiple enzymes, inactivate bacteria, resist viruses, decompose free radicals, repair cells, activate immunity and promote metabolism. They have magical effects of anti-inflammation, anti-aging, rapid repair of skin and mucosal barriers in products. It solves the problem of body health. The active enzyme series include: facial mask, cosmetic set, facial cleanser, enzyme tablet and gel. Five products quickly sold out when they were put on shelves.

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Yijiutang summarizes a set of perfect marketing model, which is to make long-term and brand, distributors do not press goods, the company delivers goods on behalf of the company. Even Xiaobai, who has no sales experience, can easily make money through skills training, various online and offline activities, helping to sell welfare and other support projects.

Unlike ordinary microbusinessmen, Yijiutang adheres to the business philosophy of seeking truth from facts, not breaking the law, not deceiving people and not exaggerating, but seeks the company's appeal of no suffering in the world, so that everyone can use the goal of safe and healthy good products to create, share and grow together with all operators.

Anton Tscherne: Does the company have an official website? Please tell us the website or more about your company on the Internet.

Interviewee: www.yijiutang.com.cn


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