1. Anton Tscherne: Can you please tell me your name?

Interviewee: Zhang Huadong, many friends call me "Coke"

2. Anton Tscherne: I understand that you are mainly a brand franchiser. What franchised brand do you represent?

Interviewee: Yi Na Tong - a chain brand of traditional Chinese medicine that focuses on solving neck, shoulder, waist and leg pain. It is a brand that is committed to making the world free of rheumatism and bone pain.

3. Anton Tscherne: What position do you hold in the company?

Interviewee: General Manager

4. Anton Tscherne: Which city are you located in?

Interviewee: Zhejiang Jiaxing

5. Anton Tscherne: What's your company name?

Interviewee: Zhejiang Yi Na Tong Biotechnology Co., Ltd

6. Anton Tscherne: What are your company's main products or services? What competitive advantage does it have in the market?

Interviewee: We mainly improve and solve the common neck, shoulder, waist and leg pain problems of ordinary people through traditional Chinese medicine. Compared with the relevant products on the market, we should say that the effect is faster, more thorough and more suitable for our customers. At present, more than 100000 users have witnessed the efficacy of our products.

7. Anton Tscherne: Please explain the idea in traditional Chinese medicine treatment of extracting poisonous toxins from the body?

Interviewee: In traditional Chinese medicine the extraction of poisonous toxins therapy is also called sepsis moving therapy. It can take out toxins such as diseased silk, drug residues, purine, toxic body fluids, glycerides and so on that are accumulated in the bone marrow. All this can better solve the body pain and make the world free of rheumatism and bone pain.

8. Anton Tscherne: How many franchise stores are there in China for your brand?

Interviewee: At present, there are more than 400 franchised stores in China, mainly distributed in Zhejiang, Jiangxi, Yunnan, Guizhou, Hubei, Jilin, Guangdong and other regions.

9. Anton Tscherne: We all know that at present, the businesses with physical stores is very challenging. How do you help the franchisees to do business?

Interviewee: it seems that Mr. Anton, who knows the situation in China in particular, understands that businesses are not doing well now presently in China. Not only the physical store business in China, but also the online business in e-commerce is facing challenges. It really needs calm and careful thinking on how to walk out of an effective characteristic road in such a difficult market environment.

Yi Na Tong is a closed-loop business model that has been repeatedly polished by us. We spend a lot of time and experience from the product's crowd positioning, price positioning, main conditioning, core introduction, key issues of service, etc., which is not only the best product, but also the recognition of various characteristics of the product by the market.

At the same time, Yi Na Tong spends much on franchisees. We spend much to create own business team, assists franchisees to do business activities, and really help each franchisee to retain the first batch of customers. It is difficult to start everything. If a good start can be achieved, 80% of the first batch of customers will be successful. As long as the first batch of customers are used consistently and the product effect is good, the first batch of effective customers will appear, and moving services will be well provided, which will form a sustainable development In this way, a virtuous cycle of opening a shop is formed. There is a slogan in our company: “It's a shame for the company not to let the franchisee make money”.

10. Anton Tscherne: can you tell us your company's development status, development direction or goal?

Interviewee: we aim to reach more than 2000 franchisees in two years, help more franchisees achieve their own income goals, and become the most reliable brand in the field of physical and mental health for the middle-aged and elderly in China. Let every franchisee of e-natto be proud of e-natto

11. Anton Tscherne: if someone wants to know more about you and your company, how can they contact you?

Interviewee: Please contact the "boss speak" platform and ask for Mr. Qiao Xin. Service Tel.: 13705732507