Anton Tscherne: please tell us how to call you?

Interviewee: Wang Xiaofang

Anton Tscherne: your company name is?

Interviewee: Jiaxing Cheongsam Qipao Culture Museum

Anton Tscherne: you served as what position in the company?

Interviewee: Chairman

Anton Tscherne: you probably have many employees in the company?

Interviewee: 27

Anton Tscherne: which is located in the city in your company? What is the company address?

Interviewee: Zhejiang City, South Lake District, Jiaxing, East Gate Street Road, No. 2176

Anton Tscherne: your company was founded in what year? Is there anything to say about the development process?

Interviewee: registered trademarks in October 27, 2015:

Water like rouge. Production plant: the company is located in the beautiful Jiangnan Water South Lake. The traffic is very convenient, the train station with the Shanghai Hangzhou high-speed export. The company has a palace cheongsam to modern cheongsam, exhibition area of 2000 square meters. Collect all kinds of domestic embroidery cheongsam, including embroidery, embroidery, embroidery, embroidery, embroidery needle embroidery needle wave fault, etc..

Anton Tscherne: What is your company's main products? What are its competitive advantages in the market?

Interviewee: Hand embroidery, Dajin door, even seven word buckle features. The fabric is mainly silk, hand embroidered, hand embroidered. Our old craftsmen on the cheongsam process: pull, return, plate, with strict requirements and skilled technology, called the industry leader. With dedicated to the study of needlework culture and crafts cheongsam. Through the original design, plate making, sample, production, manual finishing Seiko produced, forming a unique style and craft.

Chinese Cheongsam as the most representative traditional costumes, its existence and development is completed in the specific cultural factors and social environment, the study of human factors on Cheongsam enables us to fully understand the Chinese traditional culture, which is the basis of our modern lifestyle improvement.

Cheongsam as a kind of traditional Chinese dress, popular in 1920s, in the contemporary is also the object of many women respected. It is not only portable fitness,

It can fully reflect the female beautiful and smooth lines. Cheongsam design is changing with the change of the times and the evolution of interest hobby.

From the literal interpretation, refers to the Manchu cheongsam (men or women) wear robes, but only eight women daily wear robes and later the cheongsam have a blood relationship, as in dress gown, robe and so on are not classified as "cheongsam" category.

In 20s the cheongsam still wide flat, echoing the Qin big sleeve, cheongsam hem is relatively large, the whole body is a "big Robe" shape. But the shoulders, chest and waist, has shown a trend of fit.

In 30s and 40s is the golden age is the most modern cheongsam, as China dress shine with great splendor period. This is the dress style long, and now women's profile form popular in Europe. At this time the cheongsam has completely out of the limitations of the flag of the woman's robe. After the evolution of the time, the basic characteristics of the various elements and composition slowly stabilized.

Cheongsam is a modern Chinese women's traditional fashion, but not a formal traditional national costume. It has the vicissitudes of the past, but also has a new look now.

The appearance feature of modern cheongsam General requirements of all or part of the following characteristics: right Ren Dajin cardigan or semi cardigan form, collar button plate, placed side slits, monolithic clothing, waist sleeveless, short sleeved and etc..

In recent years, several twists and turns, cheongsam has been gradually warming, the assimilation of the spirit of the times, continue to be a new improvement. Constantly adapt to the requirements of the times, the courage to reform and innovation.

The exhibition of the Museum of Chen pictures; kind; cheongsam cultural history of the introduction, so that we have a full understanding of the cheongsam and understanding, so that the bright pearl of cheongsam culture to flourish.

Dan Shihlin dye color cloth made of bright, light resistance and washing. Because indanthrene blue can replace the traditional wooden blue indigo dye, also known as "Yang indigo".

This kind of cloth from the early Republic of China at the beginning of Chinese marketing, the blue the most popular, widely used to make robes, dress, school uniform etc.. In the late Republic of China, indanthrene blue cloth robe is clothing on behalf of the college teachers and students.

Chinese as early as the most well-known is called a "indanthrene cloth" from twentieth Century 20 to 40s in Shanghai, it is the old China fashion vane.

Many on the calendar have this cloth advertising.

Indanthrene cloth by the German Defu Matheson production, founded by German Dehn De Fu company in Shanghai in 1920s, and is a kind of indanthrene dyes name, German Indanthrene transliteration, the dyed cloth not only bright color and durable, do not fade, De Fu & Company production is indanthrene cloth because of the use of this special dyes and welcomed by the people.

In 1920s, the beauty of the young female students wearing a pale blue cloth is often wearing a narrow waist blouse, kuanxiu, pants with black silk skirt shoes, they hand scroll, walking curvaceous and soft in Shanghai, then became beautiful scenery. By the year 30s, the Chinese cheongsam became popular in Shanghai, which was welcomed by the young and middle-aged women because of its ability to fully reflect the beauty of Oriental women.

At that time, Shanghai on the main fabric Chinese cheongsam is the blue tone of indanthrene cloth. Indanthrene its not easy to fade by the quality of young women in Shanghai in 40s twentieth Century three, love. Today, we are still able to get a glimpse of indanthrene cloth in the popularity of the drama, then fashionable women in spring and autumn is a indanthrene blue cheongsam, winter is long gown cover indanthrene blue coat, scarf down to the knee. Indanthrene is the era of the popular password.

Anton Tscherne: talk about why you are in business, what is your story?

Interviewee: Water as Yan: to create women's cheongsam features Chinese Charm

Chinese national brand. Positive efforts

Anton Tscherne: Please tell us your company's development status and development direction or goal?

Interviewee: to create brand cheongsam out of the country. Building a culture of love

Anton Tscherne: the company has the official website? Please tell us the website or more on the Internet to understand your company's way.

Interviewee: water smoke cheongsam (gh_434063ed8c4e)