Anton Tscherne (Mega Information Consulting (Jiaxing) Co., Ltd). Promote yourself and your company with an online interview @ Talkar

1. Interviewer: Could you please tell us your name?

Interviewee: Anton Tscherne

2. Interviewer: What is the name of the company you work for?

Interviewee: Mega Information Consulting Co., Ltd（Jiaxing）

3. Interviewer: What position do you hold in the company?

Interviewee: CEO + Founder

4. Interviewer: How many employees do you have in your company?

Interviewee: Currently we have 6 people in China and 3 in America

5. Interviewer: Which city is your company located in?

Interviewee: Jiaxing. Jiaxing is located about 45 minutes by train from Shanghai
Address： World Trade Center (Jiaxing)
765 Guangyi Rd. Suite 604 Jiaxing, China 314051

Jiaxing World Trade Center Buildings

6. Interviewer: Can you please tell me your past work experience and educational background?

Interviewee: Before coming to China I have had worked for numerous large companies including a fortune 500 company.

In Germany I was head of global sales for the Official German financial Equity and Bond Agency “Wertpapier Mitteilungen” in Frankfurt. I set up their international financial data licensing business for Europe and the United Sates.

Before that I worked at Bloomberg L.P. also in Frankfurt Germany in the analysis and training department (Citibank building)

Before that I founded Mega Trade International (M.T.I. Inc.) and was CEO of Mega Trade International in the USA. M.T.I. Inc. was engaged in European and American international trade and product development.

I started my career in New York, USA as an export agent at Lufthansa German Airlines.

Regarding my education I have a master’s degree in International Relations from Vienna University in Austria and a Bachelor of Science degree in Business from Kent State University.

I have more than twenty years of sales and marketing experience in the United States and Europe. Furthermore, I have five years of experience running a company in China and have worked for a Chinese company that is now listed on NADAQ.

Anton Tscherne (CEO + Founder)
Mega Information Consulting (Jiaxing) Co., Ltd
(Business Interview Website)

I am also the executive director of the World Trade Center Jiaxing Association (85 members).

Last week a Shanghai business man mentioned to me that since I have interviewed more than 300 business owners in China in the past five years that is more than any other foreigner has done.

He believes that this has given our “Business Interview" website (www.laobanshuo.cn) credibility and has gained the trust of Chinese, American and European business people.

7. Interviewer: What year was your company founded? Is there any history worth talking about?

Interviewee: 2013.
In 2013 I entered a Chinese elite talent competition with a business plan which had the mission to promote Chinese business people in a professional way in Chinese and English.

Each foreign member in this business competition introduced their business plans to government officials in Nanjing, Ningbo and Jiaxing. I am an American and 15 other Americans and 10 Europeans entered this Chinese business talent competition however I was the only business person to setup a Chinese business.

I was offered to setup a business in all the three cities however chose Jiaxing because of the great leadership of the local Jiaxing government and the new official world trade center they were building in the city. I was the first company to set up an office in the new world trade center.

Orlando World Trade Center owner meeting Jiaxing World Trade Owner

World Trade Center – Orlando, Florida

Atlanta WTC – Jiaxing Meeting

After I founded the Chinese company, I negotiated a strategic cooperation agreement with World Trade Centers in Atlanta, Tacoma and Orlando USA. Additionally, I negotiated a cooperation with the local area University to use business and English majors to do translations for our interview website platform.

In 2014 I received the Foreign Expert Certificate in economics from the Chinese government.

Speech at World Trade Center Association Event

World Trade Center Association Event

Opening Speech at WTC

Office - Mega Information Co., Ltd (China)

8. Interviewer: What are some of your past contacts?

Interviewee: My contacts in USA, Germany and China include:

- Chinese and US Trade associations
- Association of small and mid-sized companies
- USA World trade centers
- Government contacts
- Chamber of commerce (USA/Germany/China)

9. Interviewer: What was the hardest part of starting a company in China?

Interviewee: The hardest part during the first years was putting together a team. We were fortunate to get our experienced CIO from Shanghai.

Our websites back end technology is a leading software that is used by large companies such as Amazon and Groupon (Ruby). This is a powerful software that gives us the possibility to grow from 300 interviews to thousands of interviews with no technical problems. Our websites backend was developed especially for our purposes by experienced coders in Shanghai China.

Our websites front end design layout is similar to some of Chinas largest and most popular websites. We have also updated the design so that it meets the requirements of both Chinese and western users.

Thereafter I built a sales team of experienced people and trained the data collection team using quality management checking procedures that I learned during my many years of work with German companies.

10. Interviewer: Can you tell me about your company’s management team?

Interviewee: Mega Information Co., Ltd management team is comprised of executives with an extensive background of marketing, sales, new business development, finance and IT programing experience.

Project Team
Dedicated team consists of:
1. Project Managers
2. Journalists
3. Editors
4. IT Specialists

11. Interviewer: What are some difference between Chinese websites and western websites?

Interviewee: Many Chinese websites seem overloaded with information. It can be hard to find specific information. The western websites seem to be more clean and easier to read. One benefit of our website is that it is easy to read and we put each interview on a separate page.

Our website – Easy to read

Other websites-hard to read

12. Interviewer: What type of market research did you do in China before you began building the website?

Interviewee:Before we started, I did an in-depth analysis of Chinese websites and how they use the English language.

Between 9/2014 and 6/2015 our office reviewed 920 Jiaxing websites with English majors and graduated from Jiaxing University and Shanghai Normal University and found:

- Almost all websites had English grammar mistakes

- Each company had on average 12 misspelled words

- Company “mottos” were badly formulated that they made no sense in English

- Many English technical words were spelled wrong

-Old content (much content like articles were 3-5 years old)

* Sentences in English were to long – the English sentence structure was so bad that 250 websites were not understandable in English.

We realized that we cannot help every Chinese company and business person improve their website content so we focused on Interviews.

Most bosses told me in our market research that they need a quick and cost-effective way to explain their product or service in both Chinese and English. That is when the idea of business interviews was born. In the west interviews have much credibility.

There are many interviews in China however not in both Chinese and English

13. Interviewer: Why are you engage in your current career?

Interviewee: I’ve always been passionate about designing and building online information services.

In Germany when I was working for the official stock and bond agency, I invented a data service for Germanys 3 largest banks. I built a team and platform that made short summaries of company annual general meetings in German and English. This information was so popular that it was even distributed over the “SWIFT” message system that connects all banks.

I realized the importance of structured data and used this concept for our business people interviews. Business people interviews are very popular in China, USA and Europe.

In China I wanted to create a service that lets business people build their brand with a self-written interview.

Data for banks (structured)

Our Interviews - structured

14. Interviewer: How did you come up with the idea of helping Chinese business people and companies build and promote their brand with an interview?

Interviewee: After doing very many in person interviews in my office, I decided that we can help more Chinese business people if we build an online tool to do a self-interview by answering our 11 standard interview questions. This service has become very popular and we now have over 300 interviews in the Chinese and English language on our website: www.laobanshuo.cn

An online interview is easy to do. There is no registration. Just answer our interview questions online and we will do the rest.
Our goal is to become the largest bilingual business interview platform in China

Thus, the basis business model for this new bilingual interview service came also from my experience building information services for Germanys three largest banks. By doing interviews that ask the same questions it is easy to compare business people.

15. Interviewer: Does the company have an official website?

Interviewee: www.laobanshuo.cn

16. Interviewer: What is your company's main product or service? What competitive advantage does it have in the market?
What is laobanshuo?

Interviewee: The website www.laobanshuo.cn lets Chinese business people create an interview of themselves online to promote themselves and their products inside China (Chinese language) and outside China (English).

Laobanshuo is a website platform (www.laobanshuo.cn) where we offer Chinese business persons a chance to explain their business and unique selling points of their products or services by filling out an online or E-mail Questionnaire Interview Form.

There are about 11 questions regarding their company and products. After we receive the completed interview answers we will have it translated into English then upload both the Chinese version and English version of the self interview it to our website: www.laobanshuo.cn

Our business people interviews can contain pictures and links to videos and have become very popular and are spreading across China’s major internet forums, social networking websites, or through emails sent between Chinese people every day.

The interviews help Chinese and foreign business people to better understand how each Chinese owner, manager and entrepreneurs conduct business.

1. The branding platform: www.laobanshuo.cn is an online platform where Chinese business owners, managers and entrepreneurs can explain their company and products/services by doing an online interview.

2. These interviews give the Chinese business people credibility which helps them promote their products/services within China (Chinese language) and overseas (English language).

3. These interviews with pictures have become popular spreading across China on our website. Also, the interviews on www.laobanshuo.cn are shared between Chinese business people on social networking websites like WeChat and others.

4. The interviews have also become popular with foreign business people in North and South America and Europe who are searching for reliable Chinese products and services.

5. Many of the Chinese business use their self-interview by sending an email link of their English translated interview to potential foreign buyers or investors to show their credibility.

6. Basically our business platform allows users to do two things:
- Create and distribute a self-interview
- Search for other business people in all industries

7. Studies by the US research company “Expected Ltd” showed that interviews are a trusted marketing medium. 73% of people interviewed prefer interviews to articles for new product announcements.

16b. Our Work (Interviews)

Website - Platform www.laobanshuo.cn

17. Interviewer: Why do Chinese business owners, managers and entrepreneurs need an interview service?

Interviewee:

1. Gain trust for your products -- both Chinese and foreign buyers are suspicious of false advertisements. Interviews can make your buyers, partners or investors trust your products more
2. There are many competitors -- Chinese companies are competing with each other to attract people's attention. Our interview is a way for business people to explain why their products are better than their competitors
3. Bad English can cause damage -- bad English can cause damage to your company's brand. We use professional translators to serve you.
4. The business person can use the interview for marketing -- they can send the link of our website interview to Chinese and western companies by email
5. SEO -- search results are different using Baidu, Google, and Yahoo. Foreigners do not use Baidu. Many of our interviews will appear on Baidu, Google and Yahoo

Many Chinese companies make excellent products, however the marketing materials that Chinese companies translate into English have minor grammar mistakes. Even if a letter has a misspelled word or a comma in the wrong place the American company will judge your company badly.

That is why Chinese companies need to produce excellent English content according to western standards.

18. Interviewer: What does your business interview website do better than any other website?

Interviewee: we offer the fastest, most effective and least expensive way to do a Basic Interview (online -free) or VIP Interview (email - not free)

Establish your own brand in Chinese and English

Redefine your brand through an interview:
-what kind of business are you in
- what products or services do you offer
- what are the advantages of your product or service

19. Interviewer: How do the business people use their interview?

Interviewee: Our customers use their personal Chinese and English interviews in many ways:

1. they send a link to their interview to WeChat friends and groups
2. they send an email to a potential foreign buyer with a link to their interview on our website in Chinese or English to show their credibility.
3. they send a link to their interview to Chinese journalists to attract them to write a story about their company

20. Interviewer: In what Chinese cities are the business people (your customers) on your website located in?

Interviewee: The business people come from many cities such as:

Shanghai, Beijing, Hangzhou, Suzhou, Nanjing, Wuhan, Xiamem, Chengdu, Harbin, Changzhou, Chongqing, Ningbo, Ningxia, Yangzhou, Guangzhou, Dongguan City, Zhuhai, Jiaxing, Pinghu, Haiyan, Haining, Xitang, Tongxiang, Wenzhou, Wuyishan, Jinhua, Qingdao, Wuxi
Our interviewees are located in over 40 different cities in China

Cities in which our business people are located in

21. Interviewee: Can you explain the search function on your interview website?

Interviewee: The search function lets Chinese and foreign buyers find interviews with successful businesspeople in the industries they are interested in.

We currently cover 80 industries. Our interviews cover both manufacturing and service related business people.

22. Interviewee: What are some benefits of doing an online self-interview?

Interviewee:

1. Look Professional 2. Extend your Brand

3. Our platform helps you promote your service/product and ideas in ENGLISH without you speaking English

4. You won't waist time and money trying to tell your company story.

5. You can repost your interview in your own wechat or put it on your website or other platforms.

6. You can send out an email to your potential customers with a link to the interview

23. Interviewer: Can you tell me some statics of your interview website platform?

Interviewee: Our website has:
300 business people interviews (in Chinese and English)
80 Industries covered
500 users in our WeChat group
8071 Baidu indexed pages
Our Website is registered officially in China and is behind the Chinese firewall thus the website loads fast in China

24. Interviewer: What makes your website of interviews unique?

Interviewee: In the broad sense there are many other websites that have business interviews in China, America and Europe.

However, there is no other websites dedicated to bilingual (Chinese and English) business interviews in a structured manner.

Other websites mainly focus on certain industries however we cover all industries.

Furthermore, we cover small and mid-size company owners and managers which other websites don’t do as much.

Our Chinese users want an easy way to successfully explain their product or service within China and outside China.

We help do a difficult task (create interviews) along with the assurance that the result will look professional.

Furthermore, after uploading the interviews we promote and distribute our interviews to many World Trade Centers and Chambers of commerce throughout the world.

NOW EVEN SMALL AND MIDSIZE CHINESE BUSINESES CAN ATTRACT GLOBAL ATTENTION.

First CEO Video Interview (Shanghai)

Anton Tscherne believes that Chinese business people telling their story and explaining the benefits of their products with an interview (online or offline) is a great way for Chinese companies to attract both Chinese and foreign customers

25. Interviewer: Please tell us your company's development status and development direction or goal?

Interviewee: Since we started our website in 2015, we have been doubling the number of interviews we do every year.

Our mission to help small and medium size Chinese businesses attract attention to their companies’ products or service by doing credible online and offline interviews. These interviews can give the Chinese company credibility with potential American and European buyers, partners or investors

26. Interviewer: What types of people do basic or VIP interviews?

Interviewee: Chinese business owners, managers or entrepreneurs.

27. Interviewer: What industries do the business people on your website work in?

Interviewee: We have interviews of business people in both manufacturing and service industries:

Service industries
Doctors | Accountants
Artists | Directors
Trainers |School Managers
Hotel Managers
Restaurant Owners
Real Estate Developers
Inventors

28. Interviewer: How are the interviews distributed online?

Interviewee: the interviews are distributed online in the following ways:

a. Our website: www.laobanshuo.cn
b. Our WeChat group
c. We send emails to chambers of commerce’s and world trade center in USA with a link to interviews

Distribution Network (Chinese and English versions)

29. Interviewer: How do you promote the website and the interviews offline? In what Chinese cities have you promoted the website?

Interviewee: Our sales team and I speak at business events throughout china to promote the website and interviews.

We have done speaking events in Shanghai, Hangzhou, Suzhou, Nanjing and Guangzhou. I personally have made about 15 speeches in the past two years.

Anton Tscherne explaining the website (www.laobanshuo.cn) to the prestigious Tsinghua Research and Development

30. Interviewer: Why write an interview to build your brand?

Interviewee: We let you build your own company brand in both Chinese and English

Redefine your brand through an exclusive interview:
-What kind of business are you in?
-What products or services do you offer
-What are the advantages of your product or service

There are millions of business owners, managers and entrepreneurs throughout China. The main question is how to attract attention to yourself and your product or service.

Our solution is: Self written interview + Picture + Platform (www.laobanshuo.cn) = credible and effective branding

31. Interviewer: What is Branding?

Interviewee: Branding is the way your customers perceive you and your product. By doing a self-interview and having it posted on our platform you can create much credibility for yourself and your company.

While you may not be Nike or Disney, who you are and how you come across are important to being successful.

Our personal brands are in the spotlight every day for everyone to see online. Are you putting your best foot forward? Maybe it’s time for some personal branding.

Branding yourself keeps you current in your field, opens doors for you, and creates a lasting impression on potential and existing clients.

32. Interviewer: Why should I care about my personal brand and write a self-interview online?

Interviewee: By developing your own brand, you’ll have control over the first perception people have of you.

The term branding has long been associated with companies, which is all about image, influence, perception and reputation. Today, every individual has a Personal Brand. Not many of us have any clue as to what Personal Branding is.

Your unique attributes – your strengths, expertise and values are the foundation of your brand value that separates you from your competitors or peers.

So, if your current brand does not take you to the next level of your career or business opportunity, you need to rebrand yourself. In fact, people reinvent themselves all the time - to take on a new challenge or change career path.

Furthermore, when the personal interview is put on the website it will be seen by thousands of people. As a result, the interview will give your brand a special position in the market. Your brand has will be widely recognized and respected.

33. Interviewer: Why has Facebook and WeChat become so popular?

Interviewee: People want to be in control of their own life. Their primary occupation becomes describing themselves to themselves and to others

- people become their own personal brand and they must constantly define and describe themselves to others

- Our website allows people to define themselves thus we offer a solution to a psychological need.

Anton Tscherne promoting website in Qingdao

Anton Tscherne promoting a Chinese company that is listed on NASDAQ

Speech in Shanghai (2,000 people)

34. Interviewer: What are the new trends in online branding and social networks?

Interviewee: Let me give you a quote:

Mr. Evan Berger (LinkedIn Business networking platform - Vice President of Engineering) said in a recent interview an interesting quote about the new changes in online platforms. He said:

“IT IS not just SEARCHING FOR PEOPLE but searching for what people are saying and doing”. That is what is compelling about people”.

Our interviews give people exactly that opportunity.

35. Interviewer: What problems do our interviews solve? Why are businessmen, managers and entrepreneurs interested in an interview?

Interviewee: The reason a businessman is willing to fill out the interview questions form is that it will show their credibility both at home (in Chinese) and abroad (in English). This could help attract more buyers, partners and money from home and abroad.

36. Interviewer: How does a business person do a Basic Interview (online -free) or VIP Interview (email - not free)?

Interviewee: To do a Basic Interview (online-free) a business person just needs to go to www.laobanshuo.cn and click on Red button to get to the page with the online interview questions.

Or a person can go directly to the interview questions at:

https://laobanshuo.cn/free_interview

Please answer the 11 questions and upload one photo of your upper body.

Our data team will check the interview and if it passes our requirements then we will have it translated into English and upload both the Chinese and English version to our website: www.laobanshuo.cn

Basic interview (online- free):
a. 11 Interview Questions
b. 1 photo of your upper body and 0 photos of products
c. Chinese and English versions available
d. Posted to 《Boss》platform (www.laobanshuo.cn)
e. Membership length: Lifetime
f. Fee: 0 RMB

This is a great way to build relationships with potential customers
• very affordable (even free!)
• easy to create, no registration required, just fill out the interview form

Our second company service is VIP interview -(email - charge).

A. 11 interview questions

B. 1 upper body photo and 6 product pictures

C. Chinese and English versions are available

D. Posted to the "Boss Speak" VIP website section (www.laobanshuo.cn/interviews/vip)

E. Additional posting to "Boss Speak" WeChat platform

F. Member length: lifetime

G. Add your contact information, such as email, to your personal interview

H. Price: please refer to the price list for details

37. Interviewer: What are the advantages of doing an VIP interview instead of a basic interview?

Interviewee: There are 3 major advantages:

a. The VIP interviews are put in a separate section of the website which makes the interviews easier to find.

b. You can put more pictures of his products or himself in the interview

c. You can add your contact details such as qq email or Wechat ID.

38. Interviewer: How does a person do a VIP interview?

Interviewee: If you wish an exclusive VIP interview you can contact Mrs. Yu Qiaoxin. She will give you our "11 Question Interview Form" which is a WORD document that you can fill out and send back to her. You also need to give her 1 picture of your upper body and 6 pictures of your products. Her telephone number is: 13705732507

She will also tell you the cost for the VIP interview.

You can also download the interview questions on our about us page:

https://laobanshuo.cn/about/interview_questions_VIP

39. Interviewer: What are some benefits of having an online interview?
Interviewee:

1. Our platform helps you promote your service/product and ideas in ENGLISH without you speaking English
2. You won't waist time and money trying to tell your company story.
3. You can repost your interview in your own WeChat or put it on your website or other platforms.
4. You can send out an email to your potential customers with a link to the interview

40. Interviewer: Can you tell us some successful cases on your website?

Interviewee: The business people who write a self-interview on our website normally have the following goals:

1. To build their personal or company brand

2. To do sales promotion

3. To find a business cooperation partner to help sell their product in China, USA or Europe

4. To attract great employees to their company to work.

5. to explain the benefits of your services.

6. to explain their product so that sales agents or distributers in China, United states or German will sell their products

41. Interviewer: Can you give us more precise examples of successful cases of business people interviews?

Interviewee: Yes.
Example 1
A professional shanghai business trainer (Wang Hong) got a training job because of his interview on our website.

Hong Wang stated:
" after my interview was uploaded to the website: www. laobanshuo.cn there was a clear increase in traffic to my company website and my personal WeChat account. I reposted my interview on numerous WeChat groups and sent links of my interview in both Chinese and English to companies by email.
As a result, I was offered to do a training seminar for a Shanghai company. The interviews show credibility and can be an excellent tool for online marketing”

Example 2:
A Shanghai business man (Mao Zhang) sent an email with a link to his interview to the assistant of Elon Musk in America. Elon Musk’s assistant in America read his interview and responded.

Above: Copy of email response by Mr. Elon Musk assistant

Example 3:
A Jiaxing English language school manager (Jason Shen) posted his interview on our website. In the interview he mentioned that the school was looking to hire foreign teachers. The interview was seen by a foreigner and the foreigner contacted the school manager.

Example 4:
A business lady that manufactures paper tissues (Liu Deng Qin) had her English interview seen by a German businessman. He contacted her to supply 800,000 pieces of paper tissues

Example 5:
An owner of a furniture factory (Zhang Yu) had her interview seen by a wealthy Shanghai businessman. The businessman visited her showroom and bought Chinese chairs and tables.

Example 6:
A doctor (Zhuang Jiahong) put his interview on his hospitals official WeChat group and it was read by 1,241 people

Example 7:
A businessman (Fang Yuliang) that makes wine had his interview on our website seen by an owner of a large Shanghai Chinese selling APP. The business man was offered to put his wine on the Shanghai APP. He now sells hundreds of bottles of wine a month.

Example 8:
A prominent trainer from Beijing (Li Qiang) put the interview on his official Wechat group and it was seen by 2250 users.

Example 9:
A man that manufactures tea (Chen Longying) in Fujian had his interview seen by tea distributers in Zhejiang. His teas are now sold at numerous tea stores in Zhejiang.

42. Interviewer: Can some of your website interviews be found by Baidu search?
Interviewee: Yes. Also, some of our business persons interviews can now be found in Baidu when you just type their name in Chinese into search bar: www.baidu.com. We cannot guarantee this however this is a great extra Search Engine optimization (SEO) benefit for doing an interview.

The following boss interviews are found on baidu just by typing the bosses name.

Search for these names and you will find our interview link on the first page of baidu search results:

1.Yin Dongquan 2. Wang Goncheng

3. Xu Xiangsong 4. Chikako Gu

5. Gu Chengqing 6. Zhai Zhenlei

7. Bili Qing 8. Yang Xuping

9. Lin Xiaojian 10. Zhuang Jiahong

11. Tong Ting

43. Interviewer: What are the different types of business people on your website?

Interviewee: We have basically 3 types of business people who do our interviews.

Business Person Type 1 – a Chinese business person who only wants to promote their product locally in their city or province. For this type of business person an English interview is not important, so they use our Chinese language interview to promote themselves

Business Person Type 2 - A Chinese business person who wishes to promote his products all throughout China

Business Person Type 3 -. A Chinese business person who wishes to promote and sell his products outside of china. An English interview is helpful and necessary

44. Interviewer: Who reads your business interviews?

Interviewee:
1. Chinese business owners, manager and entrepreneurs
2. Buyers in China, America and Europe
3. Chinese and foreign venture capital companies
4. Journalists
5. Companies located within the official World trade centers in China and overseas
6. American and German Chambers of Commerce members
Chinese, American and European businessmen are reading our interviews

Paul Christopher (President - The PC of Jewelry)
“Laobanshuo Website" reader

45. Interviewer: Who are the users that answer the interview questions?
Interviewee:
(a) owners
(b) managers
(c) entrepreneurs

46. Interviewer: Can business people do video interview of themselves and email to you?
Interviewee: yes
Video Self interview - If you would rather do a self-video interview please answer our 11 interview questions in under 2 minutes and we will upload it to our video section of our website. Email you video interview to:
2973953474@qq.com

Website -Video section

47. Interviewer: Please tell us about the World Trade Center network?

Interviewee: Since I am executive director of the Jiaxing world trade center we are connected to other world trade centers in China such those in Nanjing, Shanghai and Beijing and with American world trade centers in in America (Atlanta, Orlando and Tacoma).

On www.laobanshuo.cn users can:
a. write an online self-interview
b. search for business people

48. Interviewer: What's your secret to break the ice with Chinese businessmen?

Interviewee: There are no specific icebreakers as such. I believe that the best approach is to get to know people and try to understand how one can be of value and service to them.

I truly believe that by doing a self-interview online it will bring value to help you promote your personal and business brand.

If you have a product or service that you want to sell more of then an online self-interview will help you explain the benefits of your product or service.

Our marketing director

49. Interviewer: What do you value most in business partners?

Interviewee: I always look for partners who have mutually aligned and long-term objectives.

50. Interviewer: What was the one thing that helped you the most in breaking through in the information technology business?

Interviewee: I’m not sure it’s ever one thing, but if I had to pick one it would be a relentless focus on delivering a service that meets the needs of both Chinese and foreign customers.

Our customers told us that they need a simple, fast and cost-effective way to build their online brand in both Chinese and English. We gave them that with our website of interviews.

Since the beginning, we have focused on developing strong research and development capabilities and keeping a close eye on consumer, market and technology trends.

51. Interviewer: Can journalists also put business interviews on your website? How to contribute to "The business people Interviews"?

Interviewee: The interviewees are mainly business owners, managers and professionals from all walks of life. We are actively looking for relevant Chinese contributors. You can be a journalist, author, college student (journalism), blogger and anyone interested in interviewing, interviewing and writing. As long as you want to be a special author and participate in the development of our platform, please contact us immediately.

52. Interviewer: What are some benefits to the author/journalist?

Interviewee:

1. For the readers all over the world, our interview articles are available in both Chinese and English, and for the global Internet, netizens in more than 25 countries can read the content on the platform of "boss speaks".

2. As the author of the interview, your name will appear in the article. And, you have the right to reprint them to your own blog or social platform.

3. We will translate the interview article you submitted into English and post it on the first screen of the boss speaks home page.

53. Interviewer: Does your website have a section to directly sell physical products?

Interviewee: No. We are a branding/promotion website. We do not offer e-commerce functionality.

However, if you use our VIP Interview service then you can put your email or WeChat id in the last answer of your interview. If someone is interested in your product or service, they can contact you directly.

54. Interviewer: Do you also sell advertising space on your website www.laobanshuo.cn to Chinese and foreign business people or companies?

Interviewee: Yes. We offer you the possibility of putting advertisement on www.laobanshuo.cn

If you give us your advertisement in Chinese, we can place it on our website and link it to your website.

55. Interviewer: What are some advantages of putting an advertisement on www.laobanshuo.cn?

Interviewee: There are many advantages in putting your advertisement on our bilingual website:

1. Promote your business on www.laobanshuo.cn and reach potential Chinese, American and European buyers on our Desktop version or mobile site version of our website. Our website has thousands of business people readers each month

2. Connect to our readers which are affluent, educated, and passionate about business

3. Our search engine optimization gets www.laobanshuo.cn to consistently appear on the first pages of "Boss speak" search results on the Chinese version of Baidu, Yahoo and Bing

4. We can work with your company to help you customize your reach to your primary audience on our Desktop or mobile website.

That means that if you are a Chinese company we can make and advertisement in English. Also, for foreign companies (American or European) we can do an advertisement in Chinese. Let our professional translators do your ad.

Example 1: Advertisement on our website (Desktop version)

On our Desktop version of our website you can choose between 3 places to put your advertisement:

a. website homepage - on the right side of our (www.laobanshuo.cn). You supply us the photo (size 35x35)

b. between interviews (size: 35x35)

c. inside interviews - on the right side. (size: 35x65)

Example 2: Advertisement on our website (Mobile Version)
a. between the interviews (size: 25X35)
b. inside the interviews (size: 25X35)

You supply us the photo

Cost for advertisements - both the Desktop and Mobile version advertisements have a minimum 3-month fee. To get the fee please call: 13705732507

56. Interviewer: Has you company been in the news?

Interviewee: Yes.

Examples - Our Company in the News

June 2013 - Newspaper (Jiaxing Daily)

Online article - written by BSD

American platform "Boss Speak" visits Beike Science Park to Promote Global Business

2015-12-10 16:44:14 Source: Bright technology author: Editor: Zhang Weiju

"As a high-tech park developed by China's leading technology and real estate enterprise Beike construction group, we welcome enterprises from all over the world to come together and seek common development,"

The global business people of Beike Jiaxing Innovation Park excitedly told their story to Anton Mathew, a business expert from the United States. On December 9th, Anton, an American, walked into the Jiaxing innovation park of north science and technology construction with his "boss speak interviews", looking forward to the world economic trend and discussing the global investment prospects with the global investment talents of Beike.

There is also a video interview done by Jiaxing Television:
(1) Jiaxing TV- 2013

On November 14, 2013, Jiaxing TV station interviewed Mr. Anton Tscherne, the legal representative of Mega Information Co., Ltd in the Jiaxing World Trade Center

http://v.youku.com/v_show/id_XODc4NzAxNTI4.html?from=s1.8-1-1.2

Anton speaks at: 01:30-02:21

(2) Jiaxing TV - 2015 (Jiaxing TV interviewed Anton Tscherne regarding the launch of his companies new bilingual Chinese branding internet website).